Blog / 2011

Flash in a Pan? Thoughts on Flash production...

September 21, 2011 by Peter Loomis

PERSONE: Blog: Maybelline Flash Production

The use of Flash as a development platform for web sites and other web media is one very relevant and current issue that has been on my mind with respect to investment in development platforms and technologies as well as something that's been coming up with clients lately.

In addition to Steve Jobs' very eloquent and influential posting about his Thoughts on Flash which I just came across on the Apple site, I wanted to offer some of my own opinions after working with Flash as a professional interactive designer, art director and rich media specialist for over 15 years in both New York and San Francisco...


Teaming up with IMG and Cam Newton

August 18, 2011 by Peter Loomis

PERSONE: Blog: Cam Newton

PERSONE has just been engaged to create and develop various branding materials and logo concepts for NFL quarterback Cam Newton of the Carolina Panthers.

Cam made headlines in part due to his stellar performance record at Auburn University, as well as his being the NFL's 1st round draft pick in 2011 and winner of the esteemed Heisman trophy in 2010...


Serving it up for The James Blake Foundation

April 15, 2011 by Peter Loomis

PERSONE: Blog: The James Blake Foundation

PERSONE has just been selected to lead the design and branding for the new James Blake Foundation web site and logo. The Foundation will be focused on approximately 3-4 charity, information awareness and fundraiser events per year, including the event it's hosted for several years, Serving for a Cure. Stay tuned for more updates including the new site projected for later in Summer 2011...


Caldo Jewelry Web Site Re-design

April 8, 2011 by Peter Loomis

PERSONE: Blog: Caldo Jewelry Design

The creator behind the elegantly crafted pieces from Caldo Jewelry Design approached PERSONE to re-design their website and update the functionality so they could update it more easily by themselves.

Though we were going to build the site in WordPress as the underlying CMS, we wanted to think outside the box and keep things unique and non-linear. By contrast, we also wanted to keep things anchored and focused within a certain range of offerings. We are going to be implementing an e-commerce element to this site as well...


ArcTouch Video Reel

April 8, 2011 by Peter Loomis

PERSONE: Blog: ArcTouch Video Reel

ArcTouch, a San Francisco-based mobile application development studio, Our goal was to reposition their marketing focus on agency partnerships, and decided to highlight the many larger brands they have worked and associate the greater name recognition of their clients' brands with their firm's application development services. They have worked with numerous agencies and bigger brands already, and their client list reads like a "who's who" in the advertising industry, something they wanted to impart to the viewers, to encourage them to do business together and to pre-qualify ArcTouch as a premier development partner...


Sugar Ray Leonard Web Site

April 8, 2011 by Peter Loomis

PERSONE: Blog: Sugar Ray Leonard

PERSONE has just teamed up with a Los Angeles-based sports-marketing firm to assist with interactive marketing, creative and production services and maintain their company web site and that of prize-winning boxing legend, Sugar Ray Leonard (


Live Music Performance for Archetype Fashion Show @ SF Public Works

February 14, 2011 by Peter Loomis

PERSONE: Blog: Archetype Fashion Show @ SF Public Works

We are proud to announce our latest live music performance from last Friday night at Archetype boutique's fashion show at San Francisco's Public Works. We collaborated with live percussionist Daniel Diaz-Tai, who represented on the cajon and also electronically with a Roland Handsonic drum pad, as well as a live opera performance and improvisation by Maki Noguchi during the three parts of the runway show.

First, we created our music demo for the event by sampling electronic inspired beats and arranging them in a studio produced track, with textural samples taken primarily from the futuristic ...


Top 12 Ways to Cultivate Great Success

February 1, 2011 by Peter Loomis

PERSONE: Blog: Top 12 Ways to Cultivate Great Success

In this tough economy, I am being forced to think differently, to evolve new strategies and new approaches to staying in business and continuing to develop my graphic design business and continue building my studio as a resource for graphic design, web and mobile development as well as sound design and audio production and related services.

I am feeling incredibly challenged by my own inner demons also...beliefs that maybe I'm not destined to succeed with my own business, that I should capitulate, give up, and sell out, go back to the Man and get a "real job" at an ad agency somewhere...


Updating a web site for iPad, iPhone and other mobile platforms

February 1, 2011 by Peter Loomis

PERSONE: Blog: Updating a web site for iPad, iPhone and other mobile platforms

The first thing to consider is whether you want to do a simple adjustment of some of your existing site's parameters, or if you would like to develop another modified mobile-specific site with different page dimensions and possibly slightly alter the link structure and content offerings as well.

Depending on which device you are planning for, the screen resolution will be one of the most important limitations to consider. The iPad has a resolution of 1024 x 768 px and can rotate horizontally or vertically. Many smart phones also rotate but the visible display area at 100% resolution is much smaller than most desktop screens, iPad or other tablets. This is especially important when designing multiple site versions for mobile platforms. Many mobile platforms have their own distinct resolutions, so if you are targeting a particular device for functionality, make sure to find the specific dimensions of that device and accommodate the design as needed...


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