Executive Creative Director
Peter Loomis
Peter founded the design studio PERSONE in early 2000 after leaving an established position in a New York City interactive agency and moving West to San Francisco. He began taking freelance contracts with various clients around the world and agencies in San Francisco and continues to lead the creative, production and technical teams at PERSONE.
Since being in San Francisco, Peter has contracted with several interactive agencies such as GREY Interactive, Agency.com, Exile on 7th, Goodby, Silverstein & Partners, Kessler, Worldwise Inc amongst others. He worked in varying capacities from designer and multimedia specialist to art director and creative lead with several major brands including Banana Republic, MGM CityCenter, SanDisk/Sansa, Nokia, eBay, America West Airlines, Master Replicas, The Body Shop, Miller Brewing Company, Hewlett Packard and Autodesk.
Studying art criticism and design fundamentals at Northwestern University, Peter looked to his own resources and friends to learn about digital design and the then bourgeoning world wide web. He learned Photoshop through long hours of experimentation and paging through application instructions and type treatment manuals. Later he designed posters, flyers, programs and T-shirts for many theater productions at Northwestern and web site graphics for NBC in Chicago.
Peter also got an internship with Organic in San Francisco where he began researching the onset of industry-changing web-related technologies like Flash and CSS. In addition to learning how to hand-code HTML web sites, he also shadowed designers learning the full spectrum of web site design and production processes. With Organic, Peter participated in several site builds including that of the website for Riven (the sequel to Myst), and a Philips media convergence and consumer electronics web site.
After graduating from Northwestern University, Peter moved to New York City, where he started working with MTV Interactive. As a production assistant, he began to learn about video and digital media encoding protocols and experienced first-hand the inner workings of the MTV, VH1 and other Viacom media web sites.
Looking for more integrated design and production work, Peter was offered a job with a growing interactive studio in Silicon Alley called Interactiv8. Beginning as a designer and producer of websites, he enjoyed the hands-on approach to page building and the real-life design challenges posed by the firm's clients. Through Interactiv8 (which subsequently merged with other strategic and technical companies to become Luminant Worldwide), Peter worked on several corporate accounts including A&E Entertainment, M & M's / Mars, and Maybelline. He was also one of the main designers that brought the first Maybelline web site to the web in 1999, art directing and maintaining the site's product features after launch.