Banana Republic
When Banana Republic wanted to supplement their in-house creative team, they requested that PERSONE come on-site and work with their design team to create fashionable HTML email promotions, dynamic, hip mini-site designs for their seasonal product line, and engaging landing pages for their current clothing features.
The HTML email designs incorporated seasonally-focused messaging and a selection of related photos which we prepared with a seasonal promotion offer for the email list. PERSONE also created several site designs for use as seasonal landing pages and even more fully-developed mini-sites. These were optimized and presented for executive review.
Banana Republic gave a lot of freedom to push the envelope design-wise, with a variety of innovative user-interface and navigation options. They were extremely focused on evolving their brand, so within well-defined parameters, there was also a thirst for fresh ideas and new perspectives.
Seasonal & Product Landing Pages
Our team brought an independent, fashion-conscious aesthetic to the team with an edgy urban sensibility. Because we work with other brands and other industries, our work was fresh and unbiased by brand doctrine or industry standards. We used aspects of street fashion with haute couture branding to create a unique bohemian look to the line's seasonal promotions.
Working onsite with Banana Republic's designers, brand managers, art directors and creative director reinforced the importance of the many perspectives and considerations devoted to major brand operations.