be A poet
www.beApoet.com
Objective
Colorado nature photographer John B. Weller, wanted to represent three spectacular nature photography collections via a new online gallery site. His work, being expansive, pure, dynamic and nuanced necessitated a very neutral background to highlight the true beauty of his work fully.
Approach
We worked long-distance with Weller, collaborating also with another producer when it came to translating the designs into a functional site.
It was especially exciting to evolve the site concepts because of the engaged interest and close contact we had when planning and exploring the design phases. We also enjoyed interacting with Mr. Weller's breathtaking photography. It was very meditatitive to work with such pure imagery, it truly reminded me of my place in the world.
Summary
This effort was significant because we were expanding visibility for John's landmark work to the rest of the world. John has since exposed his work and now has a forum for future expansion. He has since published several books and is actively pursuing several cross-technology projects involving environmental, artistic and media elements.