Caldo Jewelry Design
www.caldojewelry.com
Objective
Caldo Jewelry Design, based in San Francisco, first approached PERSONE to create an e-commerce website to showcase their latest collections of silver and exotic precious wood jewelry.
Aside from showcasing existing material, Caldo also wanted to use the site as a means of collating and posting information dynamically about upcoming events.
Approach
In order to provide a solid and robust infrastructure for this site, we decided to choose an open-source solution called OpenCart as the primary e-commerce engine for the product catalog and database. We ended up customizing the default package significantly on just about all levels, from upgrading and installing a custom user interface to designing new product and information page templates as well as installing several feature-rich product option and information modules available for OpenCart.
We had a product database of around 100 items and populated the database with Caldo's proprietary and new photography that they had just shot specifically for the web site. Also, by using Open Cart we were able to offer Caldo direct access to managing their own product catalog through the existing OpenCart admin interface which offers detailed control over information, pricing and site preference and content features.
Summary
Caldo has been using the site as intended to publicize upcoming events and also stream their official Twitter feed directly on the Events page of the site. Also, the site has offered an upgraded portfolio for their work, encouraging newer festival and art show entries.
With the new site in place, Caldo can add and manage products, monitor sales, update content themselves, post blog entries about upcoming events, view Twitter feed directly on their site, accept payments through PayPal, develop a user database and otherwise leverage a highly-customized and very robust web site to support offline and interpersonal marketing efforts.