The James Blake Foundation
www.jamesblakefoundation.com
Objective
James Blake has been raising funds and awareness about cancer research and treatment efforts for many years, hosting annual fundraising and celebrity charity events, and has recently formed a foundation to host and organize all of these efforts. PERSONE has been helping The James Blake Foundation to develop their logo and visual branding for various event invitations and other collateral as the first formal and distinct association of the tennis player's fundraising efforts.
We are also developing a web site for the foundation and collaborating with them to organize donation collections, create and develop a mailing list, as well as create invitations and other branded graphics for their newer events as well as their long-term signature event Serving for a Cure.
Approach
For our logo design process, we focused on the fact that the foundation had athletic roots, but wanted to distinguish it from a purely sports-focused identity and also highlight the foundation's heritage and links to cancer research and pioneering medical research in search of a cure. The ribbon element came somewhat organically during our explorations, but seemed to be a perfect symbol to use, especially as we could distinguish it from it's typical usage, but still refer to it's cultural usage as a memoriam or reminder of an important cause.
The web site was also derived from the combination of an athletic look that merges with medical research and technology. It can also serve as a showcase and photo gallery for the foundation's events. We are using PayPal as a quick way to integrate a collection method for donations and any other payments as well. Mailing list subscription is available atop all of the site's pages via a sleek form that sits next to the Foundation's Facebook profile link, allowing users quick access to engage further. The list is powered by MailChimp, which was chosen for it's quick, free setup and robust mailing list services.
Summary
We have successfully delivered a new logo, based on the core values of the James Blake Foundation, and have also created 2 invitations for upcoming and recent fundraising events.
Already the site and link with PayPal is providing a useful central service for payment and donation collection, and the site also holds information about upcoming events, as well as photos from past events.