Liss Fain Dance
www.lissfaindance.org
Liss Fain Dance first contacted PERSONE to update the functionality and consistency of their web site. At the time, we focused first on consistency of branding between offline/printed communications and coordinated online efforts to follow the dominant offline brand direction.
Once we established clearer branding guidelines, we also approached the site from a usability and consistency standpoint. Updating the design helped a lot, but we also re-organized the information architecture creating amore scalable infrastructure that would be easy to update and manage.
Web Screenshot
We have just expanded the site's functionality again to include a dynamically populating photo gallery, a newsletter archive, videos section, detailed online press kit, donation capability and mailinglist signup along with the pre-existing functionality and content offerings of company info and performance schedule.
In addition to designing and maintaining the web site, we also created an online newsletter and HTML Email template which the company has been using for seasonal and promotional updates. These efforts include full CSS support and cross-browser and cross-platform testing with a variety of common email clients.