MGM CityCenter
A collaboration with Grey Interactive, we entered the design process with an approved homepage design and a vague concept about the tone of the interior, content sections of the site.
With the homepage designed and approved, we had some direction and a palette of colors and styles, but we also had a great deal of flexibility to play with shapes and treat the architectural photography with a bit of irreverence. This process ultimately left us with active and animated concepts for the whole site.
The designs were somewhat themed as each residence in the CityCenter had it's own particular ambiance and environment catering to specific marketing demographics.
PERSONE collaborated with another designer and set of creative leads for the design process. Motion guidelines were also presented for section transitions and special effects as the site was to be produced in Flash; minimal Flash transitions were also implemented.
Several custom audio selections were also developed as potential introduction or site background loops. These directly related to the atmosphere and mood represented by the various residences.