Nokia
Starting with clear layouts, approved designs, colors and recommended phones for the ad units, PERSONE set about translating 5 (2 not pictured) banners from flat layouts to animated banners highlighting Nokia's Intellisync product line.
We worked onsite with the Nokia web team at Grey Interactive in San Francisco, and we were able to create several unique motion concepts for each banner. These were implemented in Flash and optimized for the media buy.
This effort was significant because we were bringing life to the otherwise flat print ads that were being released in major publications around the world. It was exciting to coordinate assets between the print and web ads and evolve the print concepts into more dynamic and representative of the functionality and feature set offered by the Intellisync line.
We were excited to interact with and create using Nokia's iconic symbols. Our attempts to make Nokia products approachable was reinforced by the brand's creative decisions and choices of universal imagery. Increasing playfulness and interactivity with a brand through a web feature can bridge the gap between consumer and product. Every positive interaction with a brand is essential to building trust and connection between consumers and products. This was an incredibly successful venture that closed the gap between the technological and the practical advantages of Nokia's new phones.