simplehuman
When simplehuman contacted PERSONE to design and produce animated banners for their Pod Brewer, we were excited to participate due to the simple and elegant nature of their marketing direction.
Using the idea of a droplet of water falling and brewing coffee the animations brought energy and life to the static images, adding personality, warmth and humor in the way we delivered key messaging.
We translated the concepts to various sizes for the media buy, however it was key to maintain the essential idea of the droplet. This carried through and added consistency to each banner and also quickly identified the function of the product.
simplehuman KCRW ad
After the banners were completed, we were also engaged to create a few larger animations with their products and taglines as a gateway animation for KCRW's podcasts. Since this animation involved more product images and a few different messages, we wanted to keep the delivery true to the company's name...simple. So we determined a 3 point message and used a quick, consistent delivery method to tie the images together. This resulted in a clean, elegant ad for simplehuman, showcasing three key points about their designs.