2023
PlayUp - Sportsbook
Posted on July 20, 2023 by Peter Loomis
PERSONE has just completed a contract with PlayUp Sportsbook after a year of working on their product transition into the US market.
Our work with PlayUp started in the summer of 2022 as we were helping them to "Americanize" their proprietary Australian Sportsbook technology platform in preparation to enter the US market with that platform. The Sportsbook aspect of their business currently operates in the US in Colorado and New Jersey, however this is empowered via a third-party provider.
So, we set about updating the odds format, the regulatory offerings including a responsible gaming focus on setting deposit, stake and session limits along with timeouts and self-exclusion. We also helped them prepare a Casino vertical, which was due to launch in New Jersey, however that didn't happen due to some unforeseen circumstances. Still, we prepared the product with their iGaming manager and the rest of the product and marketing teams. We also created several variations of welcome bonus and free bet promotions for both the Sportsbook and iGaming Casino.
The Sportsbooks along with the iGaming extension and Racebook have dedicated app for iOS, Android and browser-based web apps for desktop & laptop. We also helped them implement US banking provider portals and payment integrations for the US product.
Check out more samples and our case study in our PLAYUP PORTFOLIO.
PlayUp - Racebook
Posted on June 1, 2023 by Peter Loomis
PERSONE has just completed a redesign and rebuild of the PlayUp Racebook website landing page.
Racebook is a licensed and legal pari-mutuel horse and track racing platform which is operational in 27 US states including Alabama, California, Colorado, Connecticut, Delaware, Florida, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Minnesota, Montana, Nebraska, New Hampshire, New Mexico, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Dakota, Tennessee, Vermont, Washington, West Virginia, & Wisconsin.
With over 400+ tracks, wager rewards, daily promotions and a dedicated PlayBook section focused on analysis and reviews of past performances, Racebook is a robust nexus with betting platform, up to date news, analysis and events listings.
As with the sportsbooks, Racebook has a dedicated app for iOS, Android and a web-based desktop/laptop solution. We completed the update based on custom designs and are using a WordPress infrastructure and Elementor Pro to produce the page.
Check out the PlayUp - Racebook update where you can sign up for up to a $250 deposit bonus.